Case Study
UK Snack Brand
Building a business that doesn't rely on one channel to grow.
The Background
Growth was too dependent on one channel
When we first started working with the brand, there wasn't one big problem to fix. The products were already good and customers genuinely enjoyed them. The challenge was making growth feel more predictable.
Like a lot of ecommerce brands, too much depended on one channel having a good month. If Meta performed well, the business performed well. If it didn't, growth slowed down. That isn't a comfortable position to be in when you're trying to build a business for the long term.
We wanted to create something that felt much more balanced.
The Challenge
Every sale relied on finding the next customer
Winning a new customer is important, but it's only part of the picture. If every sale depends on another paid click, growth becomes harder to sustain.
We wanted to build a marketing system that didn't rely on one platform doing all the work - and gave existing customers plenty of reasons to come back again.
What Changed
Every channel had a job to do
Every Channel Needed A Job To Do
One thing became clear quite quickly. The brand wasn't just resonating with one type of customer. Some people were discovering it through Meta. Others were actively searching on Google. Existing customers were coming back to buy again and email gave us another way to stay in touch with them between purchases. Rather than relying on one channel to do all the heavy lifting, we started meeting customers wherever they were. As each channel grew, they began supporting one another - making the business far less reliant on one campaign or one platform to drive sales.
We Never Stopped Testing
Growth came from constantly trying new ideas and paying attention to what happened next. Some offers worked better than others. Some creative formats surprised us. Some channels grew quicker than we expected, while others took longer to find their place. Every month we learnt something new and those learnings shaped what happened next. Rather than looking for one silver bullet, we focused on making hundreds of small improvements over time. Looking back, this has had the biggest impact on the account.
Email Became Part Of The Growth Strategy
We didn't want paid media to carry all the responsibility. Once somebody became a customer, we wanted to keep talking to them. Email became another way of launching products, sharing offers and encouraging repeat purchases. It also meant the business wasn't starting from zero every month - existing customers became a much bigger part of future growth.
Timeline
Months 1–4
Foundation
- Launched Meta campaigns
- Improved reporting
- Began creative testing
- Identified growth opportunities
Months 5–9
Expand
- Introduced Google Ads
- Expanded creative testing
- Improved customer acquisition
- Continued testing offers & messaging
Months 10–14
Scale
- Introduced email marketing
- Expanded onto additional paid channels
- Continued creative testing
- Scaled winning campaigns
The Results
A business that doesn't depend on one platform
The business looks very different today. Growth no longer depends on one platform having a good month. Paid media now contributes 66% of total revenue, while email generates another 16%, giving the business a much healthier balance between finding new customers and encouraging existing ones to buy again.
Over the partnership, monthly revenue has increased by more than 5,900%. The numbers are something we're incredibly proud of, but they're only part of the story. The bigger change is that the business now has multiple channels working together - each playing a different role in driving long-term growth.
Showcase
The work behind the numbers
Paid Media
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
Creative
- UGC
- Static creative
- Video ads
- Offer testing
Email Marketing
- Product launches
- Campaign emails
- Automated flows
Reporting
- Revenue dashboard
- Channel contribution
- Performance reporting
Looking for growth that's built to last?
The best ecommerce brands don't rely on one advert or one platform. They build marketing systems where every channel has a clear job to do - and every decision is backed by what they've learnt along the way.
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